Double O Radio has announced plans to relaunch its pair of stations in Columbia, SC. Country “New 92.1” will flip to Soft AC “Carolina 92.1” at noon on Friday, July 30. Station GM Tim Miller will host mornings. Concurrently, sister Classic Hits “Flashback 94.3” WWNQ will rebrand as “94.3 The River“, while replacing the Dial-Global satellite distributed programming with a local staff.
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.