[membership level="2,3"] <img src="https://radioinsight.com/wp-content/images/2020/01/wlmy-200x200.png" alt="Hot 107.9 FM WLMY WOTH Williamsport Van Michael Backyard" width="200" height="200" class="alignright size-thumbnail wp-image-183169" />In the early 1990s, Vic Michael's Pro Marketing owned CHR "<strong>Hot 103.9</strong>" WHTO-FM Williamsport PA. Now his brother Van's Backyard Broadcasting PA looks to be resurrecting the brand. WHTO would eventually move to a stronger signal on 93.3 and then flip to Oldies as WBZD-FM in 1999. Through a series of sales it and a cluster of five other stations would be rolled into Sabrecom and then multiple companies using the Backyard Broadcasting name until purchased by Van Michael last summer <a href="https://radioinsight.com/headlines/178146/williamsport-cluster-goes-to-a-new-backyard-broadcasting/">for $5.9 million</a>. In the first major move since taking over, it looks as though the "<strong>Hot</strong>" brand will be resurrected. Variety Hits "<strong>FM 107.9</strong>" WLMY Williamsport changed call letters to WOTH earlier this week (the WHTO calls have long been claimed in the UP of Michigan) and the company registered <a href="http://Hot1079Radio.com">Hot1079Radio.com</a>. A resurrected CHR brand would take the station into direct competition with iHeartMedia's "<a href="https://v97fm.iheart.com/">V97</a>" 97.7 WVRT. <hr /> Homeslice Media Group has registered TheCowboyRadio.com for its cluster in Rapid City SD. The currently visible site shows most of the content from Country "<a href="https://www.thecowboyradio.com/">Kat 98.7</a>" KOUT and a logo indicating the signals of 920 KKLS/104.7 K284BT Rapid City that currently feature <a href="http://www.kkls.net/">News/Talk programming</a>. <hr /> <strong><em>Anonymous Registration:</em></strong> <a href="1073HankFM.com">1073HankFM.com</a> [/membership]