Cumulus Media has appointed Mike Preston as Program Director for its Country combo of “New Country 96.3” KSCS and “99.5 The Wolf” KPLX Fort Worth/Dallas.
Preston most recently served as Senior Vice President of Programming for iHeartMedia Baltimore and PD of Country 93.1 WPOC and Variety Hits “102.7 Jack-FM” WQSR until exiting in the company’s January cuts. Preston is best known for his long run programming “106.1 Kiss-FM” KBKS Seattle where he also served as CHR Format VP for CBS Radio. He has also programmed 94.5 KWSS San Jose, the Entercom combo of Country “100.7 The Wolf” KKWF and Rhythmic Hot AC “Hot 103.7” KHTP Seattle, served as VP/Programming for CBS Radio San Francisco, and APD/MD of 95.5 WPLJ New York.
Preston fills the opening created by the exit of Mac Daniels last month.
CUMULUS MEDIA announces that it has appointed 25+-year radio veteran Mike Preston as Program Director for Dallas/Fort Worth Country radio stations KPLX/99.5 The Wolf and KSCS/New Country 96.3. Preston was most recently Senior Vice President of Programming, iHeartMedia Baltimore, MD, and was Program Director for the group’s Country station WPOC and Adult Hits WQSR/102.7 JACK-FM. Prior to that, he was Program Director of Entercom Country station KKWF/100.7 The Wolf and Rhythmic AC station KHTP/Hot 103.7 in Seattle, WA. Previously, Preston was a senior programmer with CBS Radio in San Francisco and Seattle and served at ABC Radio’s WPLJ in New York.
“These two country brands, each in their own distinctive way, have captured the hearts of DFW country music fans. We believe Mike Preston is the right person to lead our talented teams into the future,” said Dan Bennett, Regional Vice President, Cumulus Dallas-Houston. “Mike has had big success in his career as a creative PD who knows how to coach big time talent. We can’t wait to have him in Dallas to further ignite two of the most listened-to Country stations in America.”
Preston commented: “I’m honored to be joining Cumulus and taking the helm of these two storied stations. Country music is alive and well in Texas and I can’t thank Dan Bennett, Brian Philips and Bruce Gilbert enough for the chance to work with these amazing brands and their teams.”
