After exiting afternoons at iHeartMedia Hip Hop “V100.7” WKKV Milwaukee in January’s layoffs, Reggie Brown has returned to the station as Program Director and afternoon host.

Brown previously spent 21 years at the station before his January exit. He takes the Program Director slot held by Bailey Coleman until her move to Vice President of Programming for iHeart New Orleans earlier this week.

iHeartMedia announced today that Reggie Brown has been named Program Director for V100.7, Milwaukee’s Only Hip Hop and R&B, effective immediately. iHeartMedia Milwaukee has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than six stations comprised of music, sports, talk and news formats.

iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Program Director, Brown will be responsible for the overall branding of V100.7 including on-air, online and community events. In addition, he will continue to broadcast on the station as an afternoon host and will report to Kerry Wolfe, Senior Vice President of Programming for iHeartMedia Milwaukee.

“Reggie Brown continues to be the voice of the urban community in Milwaukee and we couldn’t be happier to have him lead V100.7 to new heights,” said Wolfe.

“I’m thrilled to lead the V100.7 team,” said Brown. “I’m excited to continue to bring quality programming and thriving events to our Milwaukee community while continuing to entertain our audience in the afternoons.”