iHeartMedia and Uno Radio Group have announced a deal to make iHeart content available in Puerto Rico.
The deal will see Uno Radio Group’s stations become available on the iHeartRadio app immediately. Uno’s stations will also be able to carry iHeart’s national promotions, contests and events, while also being included in ad packages with iHeart’s partners.
Uno Radio Group operates five brands across over a dozen signals in Puerto Rico including Spanish AC “Fidelity“, Spanish Oldies “Radio Tiempo“, Spanish News/Talk “Notiuno“, Salsa “Salsoul“, and CHR “Hot 102“.
Uno Radio Group, the broadcast leader in Puerto Rico for more than 30 years, and iHeartMedia, the leading audio company in America, today announced an exclusive partnership that will further extend the iHeartRadio brand into Puerto Rico.
Under the new agreement, Uno Radio Group’s listeners will have exclusive access to iHeartMedia’s leading content and programming including promotions and national contests for its nationally-recognized marquee events such as the iHeartRadio Fiesta Latina in Miami and the iHeartRadio Music Festival in Las Vegas. In addition, iHeartMedia’s advertising partners will have the opportunity to partner with Uno Radio Group’s stations on programs and advertising.
The partnership is part of iHeartMedia’s longstanding commitment to its multicultural listeners and communities including Puerto Rico, which is a top 20 Nielsen market. Reaching 92 percent of the Hispanic population on a monthly basis through its English and Spanish language programming, iHeartMedia reaches more Hispanics in the U.S. than any other media company. iHeartMedia is also at the digital forefront in connecting with the Hispanic audience through iHeartRadio, reaching nearly 10 million Hispanic adults monthly, while Uno Radio Group is the largest radio group in Puerto Rico with 14 stations operating in four different formats around the island.
“We are thrilled to partner with Uno to further expand the iHeartRadio brand to listeners in Puerto Rico,” said Hartley Adkins, COO of iHeartMedia Markets Group. “Uno Radio Group owns the largest footprint of radio stations in Puerto Rico and this partnership will allow us to build further awareness of the iHeartRadio brand to millions of new listeners across Puerto Rico and offer even more diverse content on our platform.”
“iHeartMedia is the number one audio company in the United States and this partnership allows us to further connect with listeners and consumers on a massive, national scale,” said Luis A. Soto, President of Uno Radio Group. “We are excited to team up with iHeartRadio, giving our listeners access to iHeartRadio’s exclusive content, while partnering on programming, advertising and one-of-kind branded events.”
In addition, beginning today, the Uno Radio Group’s 14 AM and FM stations will join iHeartRadio, the all-in-one digital music, podcast and live streaming radio service, bringing Puerto Rico’s most beloved brands and personalities to hundreds of millions of new listeners through the iHeartRadio app. In addition to iHeartRadio’s current offerings including thousands of live and digital radio stations, hundreds of thousands of podcasts, music playlists, custom Artist Radio stations and on demand, listeners on the iHeartRadio app will now have access to Uno’s leading content and programming including the legendary entertainment-focused salsa station, Salsoul; the reputable news network, Noti Uno; Adult Contemporary station, Fidelity; and Top 40 station, Hot.