Loud Media has begun operating Knoxville market “Good Time Oldies 104.9” WTNQ La Follette and Hot AC “106.1 The River” WJRV Oliver Springs TN ahead of the closing of its $325,000 acquisition of the stations from Momentum Broadcasting.
106.1 WJRV has flipped to Rock “106.1 WVLZ” assuming the format that was heard in the market on 1120 WVLZ Maryville/97.1 W245DH Seymour. The “WVLZ Rocks” format debuted in March 2019 and was originally heard on WVLZ and 101.5 W268BP prior to moving to 97.1 later last year.
104.9 WJRV is currently running a jockless mix of Classic Hits, but will also be debuting a new format shortly.
Loud Media also owns Oldies 1180 WKCE/105.1 W286DT Knoxville.
