After a pair of sales that did not close, Shire & Shore Communications is preparing to relaunch 95.3 WFNX Grand Marais MN as AAA “95.3 The Otter“.

The station describes its soon-to-be format as “Progressive radio from the North Shore of Lake Superior, playing a hand-picked mix of alternative, folk, rock and soul at 95.3 FM”. Right now it is stunting with different musical genres each day. The station is currently playing a day of Big Bands and crooners, following stints this week with All 80s, Alt Country, R&B, and Heavy Metal.

It was previously AAA as “Radio North of Ordinary” WVVE in 2018. Following an LMA and planned $30,000 sale to Zoe Communications, the station flipped to a simulcast of Classic Rock “95 GMO” 95.3 WGMO Shell Lake WI in April 2019. After that sale failed to close, Daniel Hatfield agreed to purchase it for $25,000 in December 2019, but that sale also failed to close. WVVE changed call letters to WFNX in June 2020.