Following the major staff cuts at Cox Media Group yesterday, one of the company’s stations is on its way to a new format.
After stunting for six hours with a loop of five songs with “Rhythm” in the title, Cox Media Group flipped CHR “Hits 97.3” WFLC Miami to Rhythmic Hot AC keeping the “Hits” name and now positioning as “The Rhythm of Miami”.
Relaunching with 5000 songs commercial free, the new format debuted with DJ Sammy & Yanou “Heaven”, Marshmello/Jonas Brothers “Leave Before You Love Me”, Mary J. Blige “Real Love”, Harry Styles “Golden”, and Lana Del Rey x Cedric Gervias “Summertime Sadness (Remix)”
WFLC was one of three CHRs in Miami, registering a 2.6 share in the August 2021 Nielsen Audio ratings. That trailed iHeartMedia’s “Y100” WHYI’s 3.8 share, but was ahead of Audacy’s “Power 96” WPOW-FM’s 2.0.
