Edison Research is pleased to announce that radio veteran Karina Farias will be joining the company as Project Coordinator. Farias recently stepped down from her roles as Program Director and morning co-host of KUFX-FM in San Jose to return to her home state of Texas.

Farias’s previous radio stops include MD/APD/afternoons at KVMK-FM and MD/APD of KNDE-HD2 in Bryan-College Station, TX, talent at KILT-FM in Houston, and MD of KOIT-FM and KOIT-HD2 in San Francisco. A graduate of Texas A&M University, Farias started her radio career in McAllen, TX as a morning show intern on KTEX-FM.

Edison Research President Larry Rosin noted, “Karina’s experience in audio combined with her passion for research will be a great fit, and we’re excited to have her join the team.”

Farias added, “My enthusiasm for research is matched only by my love for the audio industry, so I am eager to combine my interests and skills with the many types of research projects that Edison conducts.”

Farias, based in San Antonio, will be directing an array of market research projects with a focus on audio and media clients. She will also take a role in Edison Research’s election research.