North American Broadcasting Company flipped Variety Hits “103.9 Jack-FM” WJKR Worthington/Columbus OH to “Country 103.9” at noon today.
The brand is being overseen by NABCO Operations Manager Johnboy Crenshaw. Crenshaw joined the company at the start of the year after previously spending two decades at market leading Country 92.3 WCOL including seven as cluster Director of Programming for Clear Channel from 2005 to 2012. Crenshaw has also served as Operations Manager for Cumulus in Grand Rapids and Youngstown and most recently Director of Programming for Saga Charlottesville VA.
WCOL is currently ranked fifth in the Columbus market with a 6.7 share. The market is also served by “T100” WCLT-FM Newark, which focuses its ad sales on the areas east of Columbus itself. NABCO’s stations do not subscribe to Nielsen.
Introducing the NEW Country 103.9! #1 for the most country music in Columbus! pic.twitter.com/7eCe01cv6Y
— Country1039fm (@country1039fm) April 15, 2022
North American Broadcasting Company announced today that WJKR (103.9 FM) has changed its format to country. The station will now be known as Country
103.9. The new format will feature popular country artists, like Luke Combs, Blake Shelton, Carrie Underwood, Luke Bryan, and Jason Aldean, to name a few.North American’s President and CEO Matt Mnich said, “Country music is the most popular format in the United States because of the loyalty of the audience and the attractive demographics it delivers. Having programmed country for more than three decades in the past, we know the value of the listeners and the power of the music. Central Ohio deserves more than one choice for country music and we couldn’t be happier to be back in country radio.”
North American’s Operations Manager John Crenshaw added, “I moved to Columbus twenty-eight years ago to build a world-class country station and I am proud to have been part of that success. I am looking forward to doing it once more with Country 103.9”
Country 103.9 will announce its air staff lineup in the next couple of weeks. Additional programming information will be made available at Country1039fm.com.
