After stunting for two hours with construction sounds, Cumulus Media has flipped Rhythmic CHR “Wild 104.9” KKWD Bethany/Oklahoma City OK to Variety Hits “Alice 104.9“.
The “Alice” brand was previously heard on 96.9 KQOB Enid from 2017 until the end of 2021 when Cumulus’ LMA of the station came to an end.
KKWD had a 1.8 share in the March 2022 Nielsen Audio ratings placing it well behind iHeartMedia CHR “KJ 103” KJYO’s 6.0. Perry Broadcasting Hip Hop “Power 103.5” KVSP does not subscribe to Nielsen. The new format mostly targets Tyler Media’s market leading Classic Hits 92.5 KOMA-FM‘s 8.2 share.
The station will feature 96.3 WDVD Detroit afternoon host Dave Fuller in mornings. “98.1 The Sports Animal” WWLS-FM producer Tony Z will host middays. He also had a long run at Rock 100.5 KATT. Cumulus Oklahoma City Director of Commercial Production Leo Cage will host afternoons. Cage was previously heard on 96.9 KQOB under multiple brands and KATT. The Greg Beharrell Show will be heard at night with Beharrell also serving as imaging voice.
No word yet on the status of the former “Wild 104.9” staff.
The first hour of “Alice 104.9” featured:
- Journey – Don’t Stop Believin’
- Ed Sheerhan – Shape of You
- Bon Jovi – Livin’ On A Prayer
- Third Eye Blind – Semi Charmed Life
- Eurythmics – Sweet Dreams
- Queen – Bohemian Rhapsody
- Outfield – Your Love
- Coldplay – Clocks
- Def Leppard – Pour Some Sugar On Me
- Aerosmith – Sweet Emotion
- Red Hot Chili Peppers – Under The Bridge
- Simple Minds – Don’t You (Forget About Me)
- A-ha – Take On Me
- The Weeknd – Blinding Lights
