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Power 106 Partners With Rolling Loud For Multiple Station Features

Lance Ventaby Lance Venta
July 13, 2022

Power 106 KPWR Los AngelesMeruelo Media Hip Hop “Power 106” KPWR Los Angeles has announced it has partnered with Rolling Loud to rebrand three of the station’s programming features around the festival’s branding.

Power 106 host/mixer DJ Carisma will host all three of the features. “Loud @ 2” on Tuesdays at 2pm and “Saturday Night Loud” from 9pm to 12am will focus on new releases and emerging artists. The station’s daily music news segment will be rebranded as “The Loud Report” and continue to air in mornings, middays, and weeknights.

Power 106 Los Angeles and Rolling Loud have announced a new music multi-platform programming partnership that showcases new Hip-Hop releases and emerging Hip Hop artists with SATURDAY NIGHT LOUD, LOUD @ 2 and THE LOUD REPORT. The new programming will be hosted by Power 106’s DJ Carisma. DJ Carisma has built her career on identifying new music trends and amplifying new artists. SATURDAY NIGHT LOUD and the new LOUD programming launches Saturday, July 16, 2022, at 9 p.m. – midnight.

“This strategic content partnership is the next natural step of an existing and very productive relationship with Team Rolling Loud and Live Nation!” stated Otto Padron, President and CEO of Meruelo Media. “LA is about to get even more LOUD!’

Haz Montana, VP of Audio Brands at Meruelo Media added “This Power 106 partnership with Rolling Loud is the pairing of two world-class and iconic Hip Hop brands. Not only will this relationship deliver unique and exclusive content, but it drives cultural exposure to the hottest and next waves of artists. DJ Carisma will be a trusted ambassador to this initiative.”

DJ Carisma said, “I’m super excited to be teaming up with Rolling Loud, the biggest hip hop music festival in the world!   Can’t wait to break new music, artists and I will be bringing y’all the hottest interviews with the hottest new artists in the game!” 
Carisma hosts SATURDAY NIGHT LOUD every Saturday from 9p – 12a. Carisma and Power 106 midday host, Bryhana, deliver breaking new music every Tuesday with LOUD @ 2. The latest in Hip Hop news airs Fridays with THE LOUD REPORT; airing morning drive, middays, and nights.

In addition to the Loud on-air partnership, Power 106 (KPWR-FM/105.9) is the Rolling Loud official Hip Hop media and promotional partner in Los Angeles for the biggest Hip-Hop music festival in the world, taking place annually in LA.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Power 106 Partners With Rolling Loud For Multiple Station Features

Lance Ventaby Lance Venta
July 13, 2022

Power 106 KPWR Los AngelesMeruelo Media Hip Hop “Power 106” KPWR Los Angeles has announced it has partnered with Rolling Loud to rebrand three of the station’s programming features around the festival’s branding.

Power 106 host/mixer DJ Carisma will host all three of the features. “Loud @ 2” on Tuesdays at 2pm and “Saturday Night Loud” from 9pm to 12am will focus on new releases and emerging artists. The station’s daily music news segment will be rebranded as “The Loud Report” and continue to air in mornings, middays, and weeknights.

Power 106 Los Angeles and Rolling Loud have announced a new music multi-platform programming partnership that showcases new Hip-Hop releases and emerging Hip Hop artists with SATURDAY NIGHT LOUD, LOUD @ 2 and THE LOUD REPORT. The new programming will be hosted by Power 106’s DJ Carisma. DJ Carisma has built her career on identifying new music trends and amplifying new artists. SATURDAY NIGHT LOUD and the new LOUD programming launches Saturday, July 16, 2022, at 9 p.m. – midnight.

“This strategic content partnership is the next natural step of an existing and very productive relationship with Team Rolling Loud and Live Nation!” stated Otto Padron, President and CEO of Meruelo Media. “LA is about to get even more LOUD!’

Haz Montana, VP of Audio Brands at Meruelo Media added “This Power 106 partnership with Rolling Loud is the pairing of two world-class and iconic Hip Hop brands. Not only will this relationship deliver unique and exclusive content, but it drives cultural exposure to the hottest and next waves of artists. DJ Carisma will be a trusted ambassador to this initiative.”

DJ Carisma said, “I’m super excited to be teaming up with Rolling Loud, the biggest hip hop music festival in the world!   Can’t wait to break new music, artists and I will be bringing y’all the hottest interviews with the hottest new artists in the game!” 
Carisma hosts SATURDAY NIGHT LOUD every Saturday from 9p – 12a. Carisma and Power 106 midday host, Bryhana, deliver breaking new music every Tuesday with LOUD @ 2. The latest in Hip Hop news airs Fridays with THE LOUD REPORT; airing morning drive, middays, and nights.

In addition to the Loud on-air partnership, Power 106 (KPWR-FM/105.9) is the Rolling Loud official Hip Hop media and promotional partner in Los Angeles for the biggest Hip-Hop music festival in the world, taking place annually in LA.

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  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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