Cumulus Media has announced the appointment of Steve Holm as Regional Vice President/Market Manager for their clusters in Grand Rapids and Muskegon MI.

Holm returns to his native Michigan after a decade at Cumulus Dallas where he most recently served as General Sales Manager for their spoken word trio of Sports 1310 KTCK/96.7 KTCK-FM and Talk 820 WBAP/93.3 WBAP-FM and 570 KLIF. He began his career in sales in 2010 at the former Cumulus cluster in Battle Creek MI.

Holm stated, “I’m very thankful for the opportunity to come back home. The Grand Rapids and Muskegon teams are a tightlyknit group and are determined and ready to win. I’m excited to be joining them and look forward to the challenges and growth ahead.”

Cumulus Media President of Operations Bob Walker added, “Steve has proven himself to be an accomplished leader in the Dallas market the past 10 years and we are thrilled to have him moving back home to Michigan, an area of the country that is important to Steve and his family. We are excited for him to get started and eager to see the impact he will have.”

Holm succeeds Derek Falter, who exited the company last month after leading those clusters since August 2022.