Entravision Spanish CHR “Mega 98.1” WNUE Orlando, FL has let go of its on-air staff and has begun stunting with a loop of Jose Feliciano’s “Feliz Navidad”. The station is advising listeners to tune in on Wednesday at 3:00pm. WNUE has fallen far behind Clear Channel’s “Rumba 100.3” WRUM in the battle between Orlando’s two Spanish language stations. 98.1 has the addition deficit of being a rimshot licensed to Titusville, FL with its tower right along the Altantic coast. Entravision also operates Univision affiliate WVEN-TV and Telefutura affiliate WOTF in the Orlando/Daytona Beach market.
Instant Insight: Entravision is likely to continue to target the 25 percent of the Orlando audience of Hispanic heritage, perhaps focusing on an older audience not currently served by Mega 98.1 or Rumba 100.3.