Louie Diaz exited his roles as Cumulus Media VP/Contemporary formats, Atlanta VP/Programming, and Program Director of CHR “Q99.7” WWWQ Atlanta over the weekend.
Diaz came to Atlanta in November 2016 before rising to his corporate VP role in October 2018. He also spent time for the company programming CHR “Hot 93.3” KLIF-FM Dallas and Hot AC “Mix 107.3” WRQX Washington DC. He began his career as a teenaged programming assistant to Scott Shannon at WPLJ New York and would rise to APD. He would then serve as National Programming Coordinator for Citadel Broadcasting and also programmed Rhythmic CHR 98.3 KWIN Modesto CA, Hip Hop “95.7 The Beat” KPAT and Variety Hits “Pirate Radio 104.1” KBOX Santa Maria CA, and CHR “Live 95.5” KBFF Portland and Country “98.7 The Bull” KUPL Portland.
A full announcement is forthcoming, but Vice President of Hot AC and CHR 104.1 KRBE Houston Program Director Leslie Whittle will assume Diaz’s former roles in addition to her own. She has been with KRBE since 2000 starting as Assistant Program Director before rising to PD in 2006 and to her VP role in 2019. She began her career at 96.7 KHFI Austin as an intern in 1992 and would rise to Program Director before her move to Houston.
