In its first programming move following its mergers with Costa Media and MLC Media, Nueva Network has rebranded two of Costa’s stations. Spanish CHR “DC 87.7” WDCN-LD Washington DC and Spanish AC “Exitos 103.7” 1490 WCCM/103.7 W279DH Haverhill/Boston MA have both rebranded as “Que Onnda” to match the company’s new digital platform.
Nueva Network CEO Jose Villafane said, “Our goal is simple-deliver dynamic local content through an innovative multi-platform strategy. QueOnnda empowers our affiliate partners to tap into digital opportunities while staying rooted in their local radio communities. It allows local sales teams to offer new value to advertisers-and to compete in an increasingly digital-first market without the heavy cost of building their own platforms.”
Grupo Cadena flipped Regional Mexican “La Calurosa” 98.9 XHMORE-FM Tijuana/San Diego and 106.7 XEWV-FM Mexicali/El Centro CA to Spanish CHR “Party Mix” in late February.
Former KLAX Los Angeles morning host Ricardo ‘El Mandril’ Sanchez continues in mornings.
Tune In Broadcasting Conservative Talk 1450 WKAL/103.3 W277DR Rome NY has flipped to a simulcast of Arjuna Broadcasting’s Spanish Tropical “El Zorro” 1420 WNRS/98.3 W252DO Herkimer giving the brand full coverage of the Utica/Rome market.
Arjuna Broadcasting owner/General Manager Mindy Barstein said, “One of El Zorro and The Drive’s missions is to bring “Unity to the Community. El Zorro has been able to showcase the impact that The Latino Community has brought to The Mohawk Valley. Being locally owned and operated gives us a unique perspective. I am very proud and grateful to the staff, organizations, businesses and listeners for making our vision come to fruition.”
WKAL owner Ron Frisch added, “Bringing the signals together allows us more coverage area and the opportunity to reach more people. I am very excited about the possibilities for businesses, community involvement and our listeners to enjoy the new El Zorro Radio Latino.”
