The Bob & Tom Show has launched “Bob & Tom Plus” allowing affiliate stations to implement local content, promotions and music within the show.

The show says that Bob & Tom Plus allows affiliates to “seamlessly integrate their own music and imaging while still delivering the award-winning comedy, conversation, news, and interviews that fans expect from The Bob & Tom Show. This new format provides radio stations with the flexibility to tailor the show to sound like a true extension of their local brand.”

Host Tom Griswold said, “Potential affiliates have been asking for the opportunity to include their station’s format music during our show. We’ve found a way to make this happen with Bob & Tom Plus. While most stations will continue to run the show in its traditional format, Bob & Tom Plus offers an option for affiliates facing competitive situations that would benefit from a blend of local and national programming. We also believe that the timing for this launch is strategic. By condensing some show segments, Bob & Tom Plus will help maximize listening credit under Nielsen’s new three-minute rule.”