After filing their swap with Smile FM, Jeffrey Scarpelli’s Mentor Partners signed on 98.9 WWRW Big Rapids Township MI on Sunday, September 7 at 12pm.
Absorbing the Classic Rock format and branding of the former “Rewind 99.1” W256CC/WWBR-HD2 Big Rapids, the new “Rewind 98.9” upgrades from the translator to the new Class A signal. Mentor Partners filed last week to acquire WWRW in exchange for the translator and $108,642.
Scarpelli said, “From the moment we launched Rewind almost 10 years ago, local listeners have shown tremendous support for the station despite a smaller broadcast range. Rewind’s move to 98.9 upgrades the signal strength to that of Big Country 100.9 and also gets some equipment upgrades, which will really bring out the incredible sound of Classic Rock wherever you listen.”
Program Director Erik Etchison said, “I’m really excited to bring such a strong catalog of classic rock hits to a larger listener base. We’ve expanded our music to include music from the 1970s all the way up to the early 2000s, and the listeners have responded really well to it. We also have a lot of awesome things planned for our launch including giving money away, more concert tickets to win and a few specialty hours to be announced soon that will break things up a bit.”
Later on Sunday, W256CC completed its move to 95.1 and began airing Smile FM’s Christian AC network programming.
