100.7 My-FM Debuts In Idaho Falls

100.7 My FM MyFM 100.5 94.3 Sunny 95.3 99.1 KUPI Sandhill Sand Hill Idaho Falls Pocatello

Sandhill Radio Group’s CHR “Sunny 94.3” KSNA Rexburg/Idaho Falls, ID has shifted to 100.7 and relaunched as Adult CHR “100.7 My-FM“.

The move was necessitated by a pair of station upgrades locally as part of a larger frequency shuffle throughout the Intermountain West. The license of 99.1 KUPI was shifted to 100.7, while 94.3 upgraded from a 43kw Class C2 to a 100kw C1 on 99.1. To maintain consistency with programming, the Country format of KUPI remained on its familiar frequency.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. I’m excited for the change. It has the same feel as My 99.5 down in the Salt Lake area. So far there seems to be more variety, which I felt was a real weak spot with 94.3. They played a lot of new music, but not much else. It was really repetitive and the makeover was long overdue. I also enjoy hearing the artist and song titles after every song. So far Rexburg seems like there is a weak signal though.

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