The addition of the FM simulcast of WBEN will significantly improve the reach of the station as the leading radio source for news, information and talk on the radio in Buffalo. While Buffalo is a strong AM market and WBEN is a ratings leader, the addition of the FM simulcast will make the WBEN brand more readily available to a vast majority of the listening public who spend time on the FM band.
The existing WBEN lineup will remain intact. The Lake format will continue on 107.7 HD-2 and 1077TheLake.com. No word on new calls for 107.7 as Entercom granted the use of WBEN-FM to Greater Media’s “95.7 Ben-FM” in Philadelphia.