I104.3 Hits Erie

I104.3 I1043 I104 Erie Star 104 WRTS W282BR CumulusCumulus adds another I branded CHR to its portfolio as W282BR Erie, PA signed on today at 1:00pm as “I104.3“.

The translator was recently displaced from 104.9 where it was rebroadcasting Jazz 88.5 WMCE under the W285AI calls.

The format, designed to go after Connoisseur Media’s market leading “Star 104” 103.7 WRTS is debuting with the usual 10,000 songs commercial free.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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