CBS To Launch AMP Radio 103.3 Boston
CBS flipped Classic Hits 103.3 WODS Boston to CHR “Amp Radio 103.3” on Thursday, June 28 at 12:00pm.
WODS’ personalities said farewell at 11:20 with Beach Boys’ “Fun Fun Fun”, which was the first song the station played as “Oldies 103.3” in 1987. The final song overall was Donna Summer’s “Last Dance” leading into the launch package.
The first few songs on Amp Radio 103.3 consisted of:
Rhianna – Where Have You Been
Calvin Harris f/ Ne-Yo – Let’s Go
LMFAO – Sexy And I Know It
Cher Lloyd – Want You Back
Maroon 5 – Payphone
Original Report 6/27: The move positions the station in direct competition with Clear Channel’s pair of “Kiss 108” WXKS-FM and Rhythmic “Jam’n 94.5” WJMN. The combo combined for over 15% of the audience share in May’s PPM monthly. WODS was ninth in the market with a 4.4 share albeit with a much older skew. The move concedes the Classic Hits audience to Greater Media’s 105.7 WROR.
The current format will continue to be heard on 103.3 HD2 and online.
The Press Release follows:
In an exciting move for Boston area Top 40 music fans, WODS 103.3 will launch a brand new format on Thursday, June 28 at 12N featuring todayâ€™s most popular songs. 103.3 AMP Radio will be a contemporary hit radio station that is programmed for listeners who love pop, pop rhythm, and dance music. Artists such as Rihanna, Usher, Maroon 5, Pitbull, Flo Rida, Katy Perry, and Nicki Minaj to name a few will be featured on the station which is available on-air, online at www.1033ampradioboston.com and via mobile apps including iPhone and Android devices.
â€œWhen looking at the habits of Boston radio listeners, it is clear the music most favored by the biggest group of people is contemporary hit music,â€ said Mark Hannon, SVP/Market Manager for CBS RADIO Boston. â€œBostonâ€™s New 103.3 AMP Radio will serve the audience with all of the hits from artists topping the charts, and create a number of ways for listeners to interact with the station â€“ from live events to special appearances and contests.”
The launch of Bostonâ€™s New 103.3 AMP Radio will be led by a team of programmers including Mike Thomas, Vice President of Programming for CBS RADIO Boston, along with Michael Martin, Vice President of CHR Programming for CBS RADIO. A full- time program director for the station, as well as the line-up of live and local talent, will be named at a later date.
In a related announcement, listeners who enjoy classic hits can hear all their favorite songs from the 60â€™s, 70â€™s, and 80â€™s on the HD multicast channel of WODS (WODS103.3 HD-2). The station will also be available online at www.wods.com.
103.3 AMP Radio is owned and operated by CBS RADIO, one of the largest major-market radio operators in the United States. A division of CBS Corporation, CBS RADIO operates 127 radio stations, the majority of which are in the nationâ€™s top 50 markets. CBS RADIO also owns and operates WBZ-AM NewsRadio 1030, WBZ-FM 98.5 The Sports Hub, WBMX-FM MIX 104.1, and WZLX-FM 100.7 Classic Rock in Boston.