Buckley Bringing Sports To FM in Monterey

Z97.9 Z979 KYZZ Monterey Salinas Don Murray ESPN 97.9 630 KIDD Central CoastA format change is imminent at Buckley Radio Classic Hits “Z97.9” KYZZ Salinas/Monterey CA.

While KYZZ is currently running jockless, sister Sports “630 ESPN” KIDD has begun promoting itself as “97.9 ESPN Central Coast“. 979RadioESPN.com was registered by Buckley for the station’s use yesterday.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

3 Comments


  1. They really should stop wasting signals and put something else on the AM frequencies. If they can’t sell it, lease it. Someone else might want some airtime.


    • They probably will. After giving current listeners some time to get used to the idea of sports on FM and transitioning over.


    • What’s not to say they won’t do something else on the AM after they’ve done the flip?

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