Larry Wilson Acquires Triad Broadcasting

Triad Broadcasting Larry Wilson Alpha Monterey Adventure Radio Peoria Bluefield Savannah Hilton Head Biloxi FargoLarry Wilson, the former founder and CRO of Citadel Broadcasting who operates Alpha Broadcasting in Portland, has acquired Triad Broadcasting for $21 Million. Triad operates with different operational names in the markets it serves, such as Go Radio Fargo, JMP Radio in Peoria, and Adventure Radio in Bluefield and Savannah/Hilton Head

The company will be operated under the name L&L Radio, standing for “Live & Local”. The 32 stations involved in the deal serve five markets:

Biloxi MS – Sports “96.7 The Champ” WUJM, Rock 97.9 WCPR, Variety Hits “105.9 Bob-FM” WQBB, CHR “107.1 The Monkey” WXYK, and Sports simulcast “The Team” 1490 WXBD/1640 WTNI.

Bluefield WV – Classic Rock “Eagle 100.1/100.9” WKQY/WKOY, Adult CHR “J104.5” WHAJ, Country “Kicks Country 106.3/107.7” WHKX/WHQX, Classic Country “Rooster Country 1240” WKEZ, and News/Talk 1440 WHIS/1470 WTZE.

Fargo ND/Moorhead MN – Rock “Q98” 98.7 KQWB-FM, Country “Froggy 99.9” KVOX-FM, AC “FM 105.1” KLTA, Classic Rock “107.9 The Fox” KPFX, News/Talk 1450 KBMW, and Oldies “True Oldies 1660” KQWB.

Peoria IL – Classic Hits “93.3 The Drive” WPBG, Rock “102.3 Max-FM” WDQX, Country “104.9 The Wolf” WXCL, AC “Lite Rock 107” 106.9 WSWT, Classic Country 1290 WIRL, and News/Talk 1470 WMBD/100.3 W262BY/102.7 W274BM.

Savannah GA/Hilton Head SC – Classic Hits “Big 98.3” WGCO, Classic Hits “103.1 The Drive” WGZO, “Rock 106.1” WFXH, Country “Bob 106.9” WUBB, Adult CHR “Y107.9” WXYY, and Soft AC “1130 The Island” WHHW/93.5 W228CI.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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