Max Media has dropped the Dance format at Denver rimshot “Hot 107.1” KDHT Bennett, CO.
In its place its “Amendment 64 Radio” better known as “Pot 107.1“, celebrating Colorado legalization of marijuana. The format is the brainchild of Promotions expert Paige Nienaber, who for Max Media was responsible for stunts such as Stripper Radio “101.5 The Pole” in Denver and Chinese Hits “Kung Pao 100.5” in Norfolk.
KDHT shifted from CHR to Dance in March, but has seen its ratings drop off after an early rise. It was down to a 0.6 share in the November monthly after being as high as 1.1 in September. Word is that there have been quite a few staffers let go from KDHT and sister Rhythmic Oldies “Jammin 101.5” KJHM today.