Update 3/8: WZBZ completed its rebranding to “99.3 The Buzz” at noon today.
Original Report 2/26: Equity Communications Rhythmic CHR “99.3 Kiss-FM” WZBZ Atlantic City is teasing a return to its roots.
The station has masked all references to “Kiss-FM” on air and is running sweepers promoting a “Rewind 2008 to 2002”. That would be in reference to the time the station ran a Hip-Hop heavy format as “99.3 The Buzz“. As it has since it relaunched as Kiss in 2008, 993TheBuzz.com is redirecting to WZBZ’s website.
Such a move would give WZBZ a little more separation from sister CHR 95.1 WAYV.