JVC Media To Launch Two New Formats In Gainesville

105 The Game 104.9 WYGC Gainesville Star Party 99.5 WBXY Talk Of The Town My Country 102.3 WTRS JVC MediaAs they begin to operate the Gainesville/Ocala cluster they acquired from Asterisk Communications earlier this month via LMA, JVC Media will flip two of the stations they acquired to new formats as the clock strikes midnight on June 1.

News/Talk “99.5 The Star” WBXY La Crosse will flip to Dance CHR “Party 99.5” duplicating the format heard on 105.3 Long Island. The Gainesville Sun reports that local hosts Jake Fuller and Ward Scott were pulled from the air during Thursday’s show for bad-mouthing the decision to let them go and change the format.

Sports “105 The Game” WYGC High Springs will begin simulcasting sister Country 102.3 WTRS Dunnellon. With the addition of the simulcast, WTRS will drop their “Thunder Country” moniker in exchange for “My Country“.

Hot AC “92Q” 92.9 WMFQ and Smooth AC “Smooth FM 100.9” WXJZ will retain their existing formats.

In discussing the reasons behind the changes, JVC Media CEO John Caracciolo told the Sun, “The stations in Gainesville were underperforming and I had to make an economic decision to do the right thing to bring a format that would make the station profitable and serve the community in a format that’s underserved.”

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