WNIC Detroit Is Less Fresh

Fresh 100 100.3 WNIC Detroit Christmas Jay Towers ACAs it segued to Christmas music this morning, Clear Channel AC 100.3 WNIC Detroit is no longer branding itself as “Fresh“.

Once again going by just its frequency and call letters, 100.3 WNIC had begun using the “Fresh 100” in December 2010. With Greater Media’s 105.1 WMGC no longer in the AC format, WNIC is returning to its heritage branding.

Following the demise of “Magic 105.1“, WNIC rose from a 3.1 share in the August PPM’s to 4.2 in September. That number held steady in the October ratings.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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