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WNIC Gets Fresh In Detroit

Fresh 100.3 WNIC Detroit Jay Towers My100 100 My Clear Channel

We’ve been monitoring a few domains for potential flips at 100.3 WNIC Detroit over the past year. There was My100Detroit.com over the summer and late on Christmas Eve we discovered Fresh100Detroit.com redirecting to WNIC’s website. After reverting from Christmas Music on Sunday morning, the station returned to its previous AC format while hyping an on-air music test at 2pm today.

Following the music test, WNIC flipped to Hot AC as “Fresh 100.3” a little after 4:00pm. The airstaff remains in place as the station shifts its target away from Greater Media AC “Magic 105.1” WMGC towards Citadel’s 96.3 WDVD.

The first hour of the relaunched “Fresh 100.3” included:
Pink – Raise Your Glass
Hinder – Lips Of An Angel
Usher – DJ Got Us Fallin’ In Love
3 Doors Down – Kryptonite
Katy Perry – I Kissed A Girl
Alanis Morissette – You Oughta Know
Kid Rock – Cowboy
Ke$ha – Tik Tok
Lifehouse – Broken
Taio Cruz – Dynamite
When In Rome – The Promise
Black Eyed Peas – I Gotta Feeling
Staind – It’s Been Awhile
Lady Gaga – Poker Face

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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