WYAY Relaunches As NewsRadio 106.7
Cumulus’ “All News 106.7” WYAY Atlanta is shifting to News/Talk today.
The move coincides with the debut today of Michael Graham’s late-morning show. Graham, who was previously announced to host a 9am-12pm talk show will see his start time extended to 8:30am.
The News content will drop from 21 hours per day to just 7.5. News blocks will continue from 5-8:30am and 3-7pm. Kim ‘Kimmer’ Peterson will remain in the 12-3pm slot and a local talk host to be named later will be heard from 7-10pm on nights that the station does not carry Atlanta Braves baseball. Cumulus Media’s syndicated John Batchelor will be heard from 10pm-1am and Red Eye Radio overnights.
WYAY flipped from Classic Hits to News in May 2012 and much like most All-News launches has taken time to show growth. WYAY registered a 1.7 share in the March 2014 Nielsen Audio PPM monthly placing 19th overall in the market.
Cumulus Media announces that beginning Monday, May 12, Atlanta radio station WYAY-FM “All News 106.7” will become Newsradio 106.7, the place for Atlanta’s best local news and talk. The station’s new line-up features three daily local talk shows, and all-news blocks during the morning commute (5:00 a.m -8:30 a.m.) and the drive home (3:00 p.m.-7:00 p.m.). Starting Monday, Michael Graham will host a live, local talk show weekdays from 8:30 a.m. till Noon. Graham began his talk radio career at WBT-AM in Charlotte, followed by stints in Richmond and Washington, D.C. He then moved to Boston, where he became a fixture in talk radio.
Graham is followed by Kim “The Kimmer” Peterson, whose show airs Noon-3:00 p.m. Newsradio 106.7 will also feature live local talk weekday evenings from 7:00 p.m.-10:00 p.m. Cumulus Media’s John Batchelor Show will air from 10:00 p.m.-1:00 a.m., followed by Cumulus’ Red Eye Radio from 1:00 a.m.-5:00 a.m.
Newsradio 106.7 is the FM home of the Atlanta Braves and continues to partner with Fox Five (WAGA-TV) as Atlanta’s Local News Team. The station also will continue to provide business news updates in partnership with The Atlanta Business Chronicle.
John Dickey, Executive Vice President and Co-Chief Operating Officer for Cumulus, said: “Newsradio 106.7 is Atlanta’s best resource for in-depth news and compelling, entertaining talk about the things that matter most in our lives. Our five-star news team, in partnership with Fox Five, tells listeners what’s happening locally, nationally and around the world. Our fresh talk personalities, including Michael Graham and Kim Peterson, help the audience understand, respond and sometimes even laugh about those events.”