X103 Indianapolis Relaunches As Alt 103.3

Alt 103.3 X103 WRZX WOLT Indianapolis Clear Channel Todd Violette DueceClear Channel Alternative “X103” WRZX Indianapolis has relaunched as “Alt 103.3“.

WRZX held a 3.7 share in the May 2014 Nielsen Audio PPM ratings released today. The relaunch comes as the station has tweaked its playlist to a more current-intensive Alternative playlist away from the harder Rock base it had as the format has evolved nationally.

New WOLT call letters will be incoming from the Aloha Station’s Trust 106.5 in Dayton, OH where they were parked on the former WDSJ a couple weeks ago.

There are no changes to the on-air lineup with the rebranding. Program Director Todd Violette remains in mornings, Matt P in middays, and Music Director Duece in afternoons.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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