KPOI Shifts To Alternative
Frontier Radio Capital has flipped Rock 105.9 KPOI Honolulu to Alternative as “Alt 105.9“.
Now branded as “Hawaii’s Real Alternative”, the move places KPOI in direct format competition with Clear Channel’s “Star 101.9” KUCD. KPOI is promoting Foo Fighters, Weezer, Green Day, Red Hot Chili Peppers, Sublime, Black Keys, Imagine Dragons, Muse, Thirty Seconds to Mars, and Arctic Monkeys as their core artists. No changes to the station’s on-air staff with the new format.
In the Spring 2014 Nielsen Audio ratings KPOI registered a 2.1 share of the Honolulu market, while KUCD held a 3.2 share.