Clear Channel Brews Alternative In Wichita

Alt 107.3 The Brew KTHR Wichita Bob & TomAfter stunting for an hour with Kansas themed songs and artists born in Kansas, Clear Channel has flipped Classic Rock “107.3 The Brew” KTHR Wichita to Alternative “Alt 107.3“.

The move takes KTHR out of direct competition with Journal’s “104.5 The Fox” KFXJ and moves to its own lane although sharing some overlap with Journal Active Rock “T95” 95.1 KICT.

The exit of The Brew and its 2.4 share in the Spring 2014 Nielsen Audio ratings eliminates a local clearance for the syndicated Bob & Tom morning show.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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