Adams Expands To Salisbury/Ocean City

Adams Radio Group Great Scott Broadcasting Salisbury Ocean City Georgetown 93.5 The Beach WZBH OC104 WOCQ Hot Country 107.7 WKHIIGreat Scott Broadcasting is exiting the radio industry with a pair of divestitures of its Salisbury/Ocean City, MD stations.

Adams Radio has agreed to acquire two AMs, four FMs, and two translators. The stations involved are Rock “93.5 The Beach” WZBH Georgetown DE, Classic Rock “Big 98.5” WGBG Seaford DE, Rhythmic CHR “OC 104” 103.9 WOCQ Berlin MD, “Hot Country 107.7” WKHI Fruitland MD, Brokered Spanish CHR “Maxima 900” WJWL Georgetown DE, Variety Hits “Sue 1280” WJWK Seaford DE, and translator CPs 96.3 W242AV Seaford DE and 100.3 W262BF Georgetown DE.

The remainder of the Great Scott stations: Hot AC simulcast “B95.3/101.7” 95.3 WKDB Laurel DE/101.7 WZEB Ocean View DE, WGBG simulcast 103.5 WJKI Bethany Beach DE, and WJWL simulcast 106.1 WXSH Pocomoke City MD will go to The Voice Radio Network.

“We are very excited to join the broadcast community in Salisbury/Ocean City,” said Ron Stone, President and CEO of Adams. “This cluster is another rare opportunity to acquire a company that has been in the same family for almost 50 years. We are honored to be chosen by the Scott family to be the next stewards of these great stations! These stations are a great compliment to the other markets we have acquired.”

This is the fourth market for Adams Radio Group since reentering the radio business last July. Adams owns and operates clusters in Las Cruces, NM, Fort Wayne, IN and suburban Chicago area in Northwest Indiana referred to as “The Region.”

Jeff Scott of Great Scott Broadcasting added: “Our family has proudly served the Delmarva Peninsula for 50 years. We quietly listed our stations in hopes that we would find the perfect buyer that shares our values in serving the public. We believe Adams Radio is that company. We have no doubts that our families tradition of high quality programming will continue and the public will be well served by Adams.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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