La Ranchera Moves To FM In Los Angeles

La Ranchera 930 KHJ Los Angeles Immaculate Heart Radio Catholic La Rockola 96.7 KWIZ Santa AnaWith the sale of 930 KHJ Los Angeles to Immaculate Heart Radio set to close later this month, Liberman Broadcasting has moved its Regional Mexican “La Ranchera” format from KHJ to 96.7 KWIZ Santa Ana.

The move to FM for “La Ranchera” brings an end to Spanish CHR “La Rockola 96.7” format on KWIZ. The station covers the southern portion of the Los Angeles market including most of Orange County. KHJ had been branded as “La Ranchera” for over two decades. In comparison the station’s legendary Top 40 format lasted only fifteen years.

930 KHJ is tentatively scheduled to shift to Immaculate Heart Radio’s Catholic programming on Monday, November 17

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments


  1. There are currently simulcasting at this time.


  2. The real question is how long La Ranchera will last on 96.7, which has an entirely different coverage area than did 930.

    And it’s probably only a matter of time before they sell off KWIZ as it is an extremely weak sister to the Que Buena trimulcast in L.A. In fact, the entire Liberman radio division is, from what I have heard, awash in red ink and being propped up by the profits from their television division.

    (And I hear Entravision has similar problems with their radio stations.)

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