ProFootballTalk Live Joining NBC Sports Radio Middays

Mike Florio ProFootballTalk Pro Football Talk NBC Sports Radio Newy ScruggsNBC Sports Group and Westwood One’s NBC Sports Radio network will launch a new midday show in 2015.

ProFootballTalk Live with Mike Florio will debut on Monday, January 5 in the 12-3pm eastern timeslot currently held by Newy Scruggs’ “Voices Of The Game”. Florio is the founder of ProFootballTalk.com and also hosts a daily ProFootballTalk branded show daily for NBCSN in addition to contributing to NBC’s Football Night In America. ProFootballTalk Live currently exists as a daily video show on NBCSports.com.

NBC Sports Radio will debut in January a new three-hour football-focused program featuring Mike Florio, creator of ProFootballTalk on NBCSports.com and co-host of PRO FOOTBALL TALK on NBCSN, it was announced today by Westwood One and NBC Sports Group.

ProFootballTalk Live with Mike Florio, premiering Monday, January 5, 2015 at Noon ET, will feature Florio’s critically-acclaimed NFL insight, all-encompassing coverage of the league with the most current news and analysis, and thought-provoking debate. In addition, Florio will conduct interviews with a wide variety of NFL insiders, experts, players and coaches.

“Is there enough NFL news to fill a three-hour show every day? Definitely. If I’m wrong, I’ll just talk really slowly,” said Florio.

“We are excited to bring Mike’s unparalleled NFL insight to our NBC Sports Radio team,” said Rob Simmelkjaer, SVP, NBC Sports Ventures. “The fan appetite for smart NFL talk is insatiable, and we are proud to bring them one of the most respected voices in the industry.”

“Adding Mike Florio and ProFootballTalk to the already impressive lineup of NBC Sports Radio brings huge insight, knowledge and credibility to our ever growing family of great radio stations,” said Jack Silver, NBC Sports Radio’s Program Director. “Mike is a strong voice to have on a daily basis breaking down the biggest sport on the planet.”

Weekdays at Noon ET, ProFootballTalk Live with Mike Florio will air on NBC Sports Radio, the NBC Sports Radio app and NBCSportsRadio.com, and will also stream live on ProFootballTalk.NBCSports.com. On-demand replays of the program will be available on the NBC Sports Radio app, NBCSportsRadio.com and ProFootballTalk.NBCSports.com.

Florio, who created the innovative, NFL-focused football website ProFootballTalk.com, partnered with NBC Sports in July 2009. Since then, both PFT and NBCSports.com have seen tremendous growth in traffic, and Florio has expanded the PFT brand to include ProFootballTalk on NBCSN, the digital program PFT Live, and now the NBC Sports Radio program.

In addition to hosting PRO FOOTBALL TALK on NBCSN, Florio is a regular contributor to NBC’s acclaimed Football Night in America, the most-watched studio show in sports, the SUNDAY NIGHT FOOTBALL postgame show on NBC, and the Sunday Sports Report on NBCSN.

For more information on programming, please contact Westwood One at NBCSportsRadio@westwoodone.com. For a complete schedule of shows, bios, exclusive audio content, and a list of radio stations airing NBC Sports Radio, log on to NBCSportsRadio.com.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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