After running their Classic Hip-Hop Weekend (and forcing Radio-One Urban “Hot 96.3” WHHH to do the same), WRWM is making the move permanent.
Original Report 12/19: Here’s a pairing you don’t see every day…
After hyping a major announcement for 3pm today, Cumulus Hot AC “I94” 93.9 WRWM Lawrence/Indianapolis launched a “Classic Hip-Hop Holiday Weekend”. The station is promoting its regular format is returning on Monday morning.
INSTANT INSIGHT: Interesting that this move comes the day after Radio-One closed on its purchase of 102.9 W275BD Greenfield/Indianapolis. Trying to prevent another Boom launch? Radio-One and Cumulus have gone head-to-head with Classic Hip-Hop in Dallas and Atlanta so far with Cumulus bowing out in Dallas after a few weeks.