Rush Limbaugh is once again to be on the outside looking in at Entercom Talk 680 WRKO Boston.
After losing Rush in 2010 to Clear Channels ill-fated “Rush Radio 1200” WXKS, Limbaugh returned to WRKO in August of 2012 following the demise of the competing Conservative Talker. With the three-year syndication agreement coming to a close Premiere Radio Networks and Entercom failed to come to terms on a contract renewal.
Premiere released the following statement today regarding the inability to come to terms:
We were unable to reach agreeable terms for The Rush Limbaugh Show to continue on WRKO. A final broadcast date will be announced in the near future. Rush Limbaugh airs daily in every measured media market in America, and we look forward to announcing exciting news for our Boston listeners soon.
WRKO is the second major Conservative Talker to announce plans to drop Limbaugh. Emmis’ 93.1 WIBC Indianapolis announced in April it will stop airing the program as of July 3.
The options for a new Boston affiliate for Limbaugh are slim. Blackstrap Broadcasting’s Brokered “Talk 1510” WMEX is the likeliest station to pick up the program.