Ingstad Goes Big In Yakima

Big 106.1 K291BV Yakima KHHK-HD2Ingstad Radio Washington has launched Hot AC “Big 106.1” K291BV Wapato/99.7 KHHK-HD2 Yakima.

Launching with the usual 10,000 songs in a row commercial-free, the new format flanks sister Rhythmic CHR “Hot 99.7” KHHK against Townsquare Media’s market leading CHR 107.3 KFFM. Ingstad purchased K291BV and two other Yakima area translators earlier this year for $275,000.

A new format should be launching soon on another one of them as Ingstad registered 1069XFM.com along with GoBig1061.com.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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