Country “Q92.1” WMKQ Racine became “92.1 The Lake” this afternoon. The move takes WMKQ from being a fringe player in the battle between WKTI and iHeartMedia’s 106.1 WMIL to having a niche format to themselves. WMKQ itself had only flipped to Country last December after a long run as AC WEZY.
WMKQ covers the southern portions of the Milwaukee market from the city to the Illinois state line.
92.1 The Lake is all about the variety – with songs ranging from today’s favorites like Bruno Mars and Katy Perry, to your all-time favorites from the 80’s, 90’s and more – like Billy Joel, The Rolling Stones, Madonna, U2, and Pink… just to name a few.
Dave Magnum, President of Magnum Media, stated “Milwaukee is such a heritage pop/rock market so our team was shocked today that another station dropped the format. We are gladly adopting their former listeners now, with the same variety that people love, at 92.1 FM and online at 921TheLake.com. We have a wonderful advantage being a family owned Wisconsin Media Company because we can make local decisions promptly to serve our local listeners and advertiser customers.”