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WEZY Flips To Country

Q92.1 WMKQ Racine Milwaukee Country Lite Rock 92.1 WEZYMagnum Broadcasting has flipped AC “Lite Rock 92.1” WEZY Racine, WI to Country “Q92.1“.

Targeting the southern suburbs of Milwaukee, the station has applied for new WMKQ call letters. Q92.1 will pair with sister 92.5 WBWI West Bend, which covers the northern portions of the Milwaukee market, to give a competitor to iHeartMedia’s market leading 106.1 WMIL.

Magnum acquired WEZY and WBWI along with their AM sister stations from Bliss Communications earlier this year.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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