iHeart Launches Bull & Bull Icons In Macon

96.5 The Bull WPCH 97.3 Icons 1280 WIBB Macon iHeartMediaiHeartMedia is doubling down on Country in Macon, GA.

First, Country “New Country 96.5” WPCH-FM Gray rebranded as “96.5 The Bull“. The station previously utilized that branding for a few months in 2008. New WIHB-FM call letters are incoming.

The Bull branding will also be utilized on what was previously Spanish Adult Hits “La Preciosa 1280” WIBB Macon and newly launched 97.3 W247BW Macon as the pair flips to Classic Country “97.3 The Bull Icons” with WIBB becoming WIHB. iHeart launched a similarly branded brand extension last year in Lexington, KY.

The Bull duo will compete against Cumulus’s market leading Country 99.1 WDEN Macon and Dowdy Broadcasting’s Classic Country “104.9 Pure Country” WMCG Milan.

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