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Macon Moves

Peach 96.5 WPCH Macon WEBL 102.5 The Bull Macon

Update 3/21/08: It took a little longer than we thought, but the Macon flip occurred earlier this week. “The Peach” AC format is now on the to be spun-off 102.5 frequency, while Country “The Bull” has relocated to 96.5.

Original Post 2/6/08: As we noted last week in our report about a pending frequency swap in Bakersfield, if Clear Channel is going to go through with its privatization plan there are going to be frequency swaps in order to keep the formats it wants in the markets it must spin-off some stations.

Next up seems to be Macon, GA where Clear Channel looks to be swapping Country WEBL “102.5 The Bull” to 96.5 and Classic Hits “Peach 96.5” WPCH to the 102.5 frequency it will be disposing of. Towards that goal, peach1025.com and 965thebull.com were registered this week.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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