Party’s Over In Milwaukee As True Oldies Debuts

100.3 The Party True Oldies Channel Milwaukee 1290 WZTI Milwaukee Radio Alliance dropped the eight month old Rhythmic Oldies format on “100.3 The Party” 1290 WZTI Greenfield/100.3 W262CJ Milwaukee, WI at noon today and flipped the station to Oldies as “Milwaukee’s True Oldies Channel“. Focusing on hits of the 1960s and 70s, the station is utilizing a variant of Scott Shannon’s “True Oldies Channel” stream.

WZTI had failed to gain much traction with the Party format, registering a 0.6 share in the July 2015 Nielsen Audio PPM ratings. The new format continues the station’s attempt to knock down iHeartMedia’s market leading Classic Hits “Oldies 95.7” WRIT.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

4 Comments


  1. Does anyone know if WRIT still carries “Real Oldies” (or something similar) on HD-2?


  2. CRAP!!!! Ugh…I actually liked this station!


    • I even listened to it on AM when I was in Sheboygan/Fox Cities back in June.

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