Alpha Media has relaunched Standards “Legend 107.3” K297BO Palm Springs/KDES-HD2 as “107.3 Mod-FM” as the station completes its breakaway from 1340 KWXY Cathedral City.
Alpha had acquired programming rights to the translator as part of its purchase of KDES and 100.5 KPSI from RR Broadcasting in August. RR retained KWXY and its two other AM stations in the market and is now carrying Talk programming on 1340.
The new “Mod-FM” is positioning as “Great Standards From Yesterday To Today” while removing any remaining instrumentals from the playlist. With the recent format changes made by Alpha to the former 98.5 KDES to Country and 103.9 K280CV to Sports, Alpha has consolidated the Gold based stations they operate in the market from four to two: K297BO and sister Classic Hits “The Eagle 106.9” KDGL.