Now positioned as “More Music, More Fun”, the station debuted with Michael Jackson “The Way You Make Me Feel”, Billy Idol “White Wedding”, Madonna “Material Girl”, The Outfield “Your Love”, and Wham! “Careless Whisper”. Imaging includes music stretching from Sugarhill Gang’s “Rapper’s Delight” to Quiet Riot’s “Cum On Feel The Noise”.
The eight “Throwback 102.7” related domains registered earlier this week now can be considered to have been decoys.
Original Report 12/8: Entercom Classic Hits “Magic 102.7” WMXJ Pompano Beach/Miami has let go of most of its on-air staff and is running jockless. Is a format change next?
The Miami Herald reports that three full-time and six part-time staffers were dismissed on Monday. Among those exiting are APD/Morning co-host Mindy Lang who had been with the station for over thirty years, Morning co-host Vance Phillips, middayer Joe Johnson, and weekender Gnarly Charlie. Only afternoon host DJ Holiday remains with the station. The Herald reports that the current format will remain mixed with Christmas music through the end of the year with a full change to come in early 2016.
Pattie Moreno joined WMXJ as Program Director in early November. She most recently programmed Entravision Rhythmic CHR “Hot 103.5” KHHM Sacramento. Most of her career has been spent on the west coast at Rhythmic CHR’s including “Blazin’ 98.9” XHMOR Tijuana/San Diego, “B95” KBOS Fresno, and “Wild 102.9” KWYL Reno.
INSTANT INSIGHT: Based on Moreno’s resume and potential format holes in the Miami market, we’re placing our bets on a Rhythmic Hot AC or Classic Hip-Hop station along the lines of Entercom’s “Q102” 102.1 KRBQ San Francisco or “Hot 103.7” KHTP Seattle. That said, they must really see a viable hole to blow up a station that is currently ranked sixth overall in the market with a 4.5 share.