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WMXC Mobile Loses Its Lite

Lite Mix 99.9 WMXC Mobile Pensacola Gulf CoastiHeartMedia AC “Lite Mix 99.9” WMXC Mobile has rebranded as simply “Mix 99.9“.

No other changes were made to the station’s sound or lineup outside of the new name and logo. WMXC continues to air the syndicated Murphy, Sam & Jodi in mornings.

Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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