KKCL Lubbock Becomes Awesome

Aewsome 98 Kool FM KKCL LubbockThe changes in the Lubbock market didn’t stop with the five station frequency swap.

Townsquare Media is now getting into the act with the rebranding of Classic Hits “98.1 Kool-FM” KKCL Lorenzo as “Awesome 98“. With the rebranding comes a shift of the playlist to focus on the 1970s and 80’s while adding some early 90’s songs. KKCL has been some form of Oldies/Classic Hits since the mid-1990’s.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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