WKGO Rebrands As Rocky 106

Rocky 106 Go 106.1 WKGO WRQE Cumberland Forever MediaFollowing the closing of its purchase of Dix Communications cluster in Cumberland MD, Forever Media has begun bringing the stations in line with its corporate branding.

Classic Rock “Go 106.1” WKGO Cumberland MD rebranded on Monday as “Rocky 106” under new WRQE call letters. No changes to the station’s airstaff accompanied the new name.

Forever already uses the “Rocky” name on Classic Rockers in Altoona and Johnstown PA.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. I remember hearing “Go 106” as a CHR in 1981 during an overnight stop in Cumberland.

  2. Yeah, and 94.1 WQZK was album rock. Now the roles are switched.

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