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Will San Francisco Get Fresh?

Lance Ventaby Lance Venta
November 21, 2007

Fresh FM

Entercom seems to think so. The owners of AC 96.5 KOIT, the #1 FM in the market have registered a number of domains connected to CBS owned frequencies in the market.

Fresh1053.com and Fresh1053fm.com connect to Modern Rocker KITS “Live 105“, the most successful of the four CBS FM’s in the market in 19th place at 1.7. Fresh997fm.com points to Rhythmic AC KMVQ “Movin 99.7” at 22nd with a 1.4 in the summer book. Fresh1069fm.com relates to Classic Hits KFRC, which relaunched the heritage brand in May, but has been DOA with a 1.2 share, showing slight growth from the former Free-FM Talk format.

With the recent changes in New York and Chicago, San Francisco is now CBS’ most struggling cluster. The topography makes some FM’s inaudible in areas, which doesn’t help. Of the three stations mentioned, 99.7 would make the most sense as KFRC is too new and KITS is one the few male targeted stations in the region. KMVQ has only been in the format for a little over a year, but is stuck between two Rhythmic CHR’s, a Hot AC, mainstream AC, Modern AC, two Urban AC’s, and a Dance station. Additionally, there would be some overlap with “Fresh” were a sister station be the one to flip.

CBS also owns Modern AC KLLC “Alice 97.3 along with All-News 740 KCBS and Hot Talk 1550 KYCY in the Bay Area.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 1

  1. Cory's avatar Cory says:
    11 years ago

    I just stumbled on this article through the “Pulse” article and WOW! PPM has been huge for KMVQ! A 1.4 seems inconceivable for that station now.

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Will San Francisco Get Fresh?

Lance Ventaby Lance Venta
November 21, 2007

Fresh FM

Entercom seems to think so. The owners of AC 96.5 KOIT, the #1 FM in the market have registered a number of domains connected to CBS owned frequencies in the market.

Fresh1053.com and Fresh1053fm.com connect to Modern Rocker KITS “Live 105“, the most successful of the four CBS FM’s in the market in 19th place at 1.7. Fresh997fm.com points to Rhythmic AC KMVQ “Movin 99.7” at 22nd with a 1.4 in the summer book. Fresh1069fm.com relates to Classic Hits KFRC, which relaunched the heritage brand in May, but has been DOA with a 1.2 share, showing slight growth from the former Free-FM Talk format.

With the recent changes in New York and Chicago, San Francisco is now CBS’ most struggling cluster. The topography makes some FM’s inaudible in areas, which doesn’t help. Of the three stations mentioned, 99.7 would make the most sense as KFRC is too new and KITS is one the few male targeted stations in the region. KMVQ has only been in the format for a little over a year, but is stuck between two Rhythmic CHR’s, a Hot AC, mainstream AC, Modern AC, two Urban AC’s, and a Dance station. Additionally, there would be some overlap with “Fresh” were a sister station be the one to flip.

CBS also owns Modern AC KLLC “Alice 97.3 along with All-News 740 KCBS and Hot Talk 1550 KYCY in the Bay Area.

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Join Now | Lost Password?

Comments

Comments 1

  1. Cory's avatar Cory says:
    11 years ago

    I just stumbled on this article through the “Pulse” article and WOW! PPM has been huge for KMVQ! A 1.4 seems inconceivable for that station now.

    Loading...
    Reply

Leave a ReplyCancel reply

Recent Headlines

Jeny 107.3 Alternative Cleveland WNWV Elyria

Carrie Danger To Depart Afternoons At 107.3 Alternative Cleveland

July 13, 2026
105.9 WQXR New York Public Radio

June 2026 (5/28 – 6/24) Nielsen Audio PPM Ratings Day 1: WQXR Jumps To Highest Share In Over 55 Years

July 13, 2026
Cumulus Media Nielsen

Appeals Court Upholds Ruling Blocking Nielsen From Tying National And Local Ratings Data

July 13, 2026
B104 WAEB-FM 104.1 Allentown

Andi & Bob Expand To B104 Allentown

July 13, 2026
103.7 KSON San Diego

Scotty Kay Adds Afternoons At KSON

July 13, 2026
98.5 The Bull KDES Palm Springs

Mary Lockrem Joins KDES For Middays

July 13, 2026
Load More
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